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Aims at production of quality F&V, at reduced cost of cultivation and ensure stable and more income to farmers by eliminating middle-men and hassles of marketing faced by farmers.
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Enhance Productivity, Quality & Profitability of Custom Farmers by extending Extension activities.
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Reduces time lag between harvest and sale time through retailing of F&Vs. |
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The vertical integration of linkages between farm level production, procurement and down stream processing and trade will lead to more efficient and effective control of the quality of F&Vs in the retails stores. |
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