Aims at production of quality F&V, at reduced cost of cultivation and ensure stable and more income to farmers by eliminating middle-men and hassles of marketing faced by farmers.
Enhance Productivity, Quality & Profitability of Custom Farmers by extending Extension activities.
Reduces time lag between harvest and sale time through retailing of F&Vs.
The vertical integration of linkages between farm level production, procurement and down stream processing and trade will lead to more efficient and effective control of the quality of F&Vs in the retails stores.
Production areas:
Kuppam belt comprising Chitoor (Andhra Pradesh), Kolar (Karnataka), and Krishnagiri (Tamil Nadu) districts. Primarily to service both Bangalore and Chennai markets.
Mulugu belt comprising Medak, Ranga Reddy, and Nalgonda districts in Andhra Pradesh. Primarily to service the Hyderabad market.
